Karen Hu
Growth & Marketing Strategy | Senior GTM Consultant | B2B & B2C | SaaS | Product-Led Growth & Analytics
- Role
- Founding Product Manager at Stealth Startup
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Karen Hu
Product professional with 12 years of experience across product management, product strategy, GTM, project and budget management, A/B testing and experimentations for well-known international brands. • Managed the GTM strategies and launches for 50+ products across 6 industries throughout career, cumulatively managing over $250M+ budget. A winner of multiple awards with the proven ability to design a successful strategy and drive record high performance.
Experience
Founding Product Manager
Apr 2024 — Present · San Francisco, CA, US
Achievements• Spearhead product strategy and roadmap for innovative pet companion mobile game, with goal of securing $900K in seed funding.• Conduct extensive customer research, including 15+ focus groups and a 300 person survey, to validate product-market fit and gather insights for designing an immersive user experience.• Lead an agile cross-functional team of 8 (designers, visual artists, 3D modelers etc.) to rapidly prototype and launch a vertical slice demo within the next 3 months.Responsibilities• Develop a comprehensive product roadmap aligning core gaming experience with business goals and revenue model. • Conduct continuous market research and user testing to validate hypotheses and gather insights for product optimization.• Manage the full product lifecycle - ideation, prototyping, development, testing, launch, and iterations.• Collaborate with designers, visual artists, 3D modelers etc to craft an engaging and user-friendly gaming experience with immersive storytelling.•Define and track critical metrics (installs, retention, monetization, etc.) to measure success and identify areas for improvement.
Education
Product Manager Accelerator
Product Manager Certificate, Product Management
2022 — 2023
East China University of Science and Technology
Bachelor's degree, Marketing
2005 — 2009
California Science and Technology University
Certificate, Digital Marketing
2019 — 2019
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