Karen Hood Hopkins
Senior Lecturer @Auburn University Harbert College Of Business
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WORK HISTORY
Senior Lecturer @Auburn University Harbert College Of Business
Auburn, AL, US
EDUCATION
Haslam College of Business at the University of Tennessee
MBA, Business
University of Arkansas for Medical Sciences
Public Health
University of Tennessee, Knoxville
Ph.D., Marketing
University of Tennessee, Knoxville
B.S., Communications Journalism PR Broadcasting
SKILLS
ABOUT KAREN HOOD HOPKINS
Karen Hood Hopkins is a Marketing Professor (Ph.D. Tennessee) with 15 years of industry experience in Marketing and Public Relations in professional services, non-profit, and corporate retail environments. At Auburn University, she teaches Personal Selling and contributes to professional development for faculty across campus as a Faculty Fellow in the Biggio Center. Previously, she taught large sections of Principles of Marketing and Foundations of Business Marketing (for non-marketing majors). Her past teaching experience includes Marketing Management (strategy), Personal Selling, Qualitative Research in Marketing, Principles of Advertising, Advertising Campaigns, Public Relations, Introduction to Supply Chain Management, Integrated Marketing Communications, Customer Value Research, Events Marketing, Integrated Business Management, and Business and Professional Communication.Her research interests include marketing and public health, Scholarship of Teaching and Learning, and relationship building in sales.She is an experienced on-camera and voiceover talent for commercial and industrial audio/visual productions. She has also applied these talents to computer based and distance learning from instructional design to delivery.
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