Karen Everett

About Karen Everett

Whether you are a growing company or not-for-profit organization, do you have a clear…

Experience

1. Principal

   Marketing Matters Ltd

   Jan 2014 — Present

   Marketing Matters is a boutique marketing and communications firms serving growing companies and not-for-profit organizations in the greater New York City area and beyond. We listen, dissect your business challenge, and create tailored, insightful solutions. For nearly 25 years, Marketing Matters has been known for fresh thinking, communications expertise, rigorous analytics, and actionable recommendations. Three of our top service areas are: • Strategic Branding • Employee Engagement & Internal Communications • Nonprofit Marketing & Communications Our proprietary employee engagement tool, THE MANAGEMENT MIRROR is an internal assessment study which diagnoses and then reinforces the relationship between transformative leadership and empowered employees, thereby driving results. We offer a broad array of other services, including marketing plans, program launches, marketing implementation and project management, and research. Sample projects include: MADISON LOGIC - Using The Management Mirror, we completed an assessment and then recommended approaches to improve employee engagement through communication, training, community building, career development, and culture. NEW JEWISH HOME, SARAH NEUMAN - We built a Marketing Action Plan to address the key target audience segments and then directed implementation of a broad and creative messaging plan. CENTER FOR JEWISH LIFE - PRINCETON HILLEL – We led a strategic planning process involving all constituents, resulting in programs to expand reach and deepen engagement among all Jewish students at Princeton. NEW NESTS – We articulated brand positioning and developed the name, tagline and logo for a new service that helps boomers downsize. Our core team lives in the business of our clients and therefore takes on many functions like copy writing, website architecture, and market research that others outsource or do not perform. We can be your marketing team or work alongside your in-house team.

Skills

• Nonprofit Organizations
• Leadership
• Consulting
• Public Speaking
• Indesign
• Strategy
• Marketing
• Marketing Communications
• Advertising
• Social Media
• Photoshop
• Creative Direction
• Marketing Strategy
• Concept Development
• Illustrator
• Nonprofits
• Public Relations
• Event Planning
• Strategic Planning
• Brand Development
• Graphic Design
• Team Building
• Strategic Visionary
• Management
• Program Management
• Employee Engagement
• Program Development
• Community Outreach
• Social Media Marketing