Karen Hamilton
Assistant Director, Marketing and Enrolment @Mcmaster University Continuing Education
Signup · Get unlimited contacts
WORK HISTORY
Assistant Director, Marketing and Enrolment @Mcmaster University Continuing Education
Hamilton, ON, CA
Role: As an integral member of the leadership team, responsible for developing and overseeing the marketing, student experience and enrolment strategy for the Continuing Education unit.• Develop annual and three-year strategic plans for marketing, enrolment and community engagement to support overall brand and growth objectives• Lead CRM implementation across marketing, sales and customer service to optimize consumer communications• Lead all digital, social media and emerging media strategies• Lead in the development and execution of integrated marketing campaigns• Utilize market research and data analytics to develop evidence-based metrics and benchmarks to track and measure program success to maximize ROI • Build and engage in collaborations and partnerships with key stakeholders and community partners to strengthen brand reputation and deliver a superior student experience• Lead in complete website redesign to improve visitor experience, SEO and revenue growth opportunities
EDUCATION
University of Toronto
H.B.A. , English & Sociology
University of Toronto
Digital Marketing Management
Sprott School of Business at Carleton University
Master of Business Administration - MBA
Ryerson University
Marketing
SKILLS
ABOUT KAREN HAMILTON
As the Assistant Director of Marketing and Enrolment at McMaster Continuing Education, I…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.