Karen Hager
Media Operations Lead @Bobcat Company
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WORK HISTORY
Media Operations Lead @Bobcat Company
Minneapolis, MN, US
Strategic Oversight of Media Operations Liaison between internal teams and outsourced agencies, ensuring execution aligns with business goals. Marketing calendar, creative assets, intakes, driving process improvements. Financial ManagementLead budget management, purchase order creative and tracking of media spend across all business units. Quarterly and annual budget planning. Including forecasting, reallocation and financial reporting. Creative Asset Quality control across media platforms, ensuring compliance with brand standards, and legal requirements. Measurement and ReportingPerformance reports including insights and recommendations for stakeholders. Monitor industry trends, process innovations, and review new technologies to optimize media operations. Agency and analytics team partnership to ensure accurate deployment of tracking codes, tags and pixels.
EDUCATION
St. Catherine University
Master of Business Administration (M.B.A.), Integrated Marketing Concepts
University of Minnesota
Bachelor of Science (BS), Applied Economics
SKILLS
ABOUT KAREN HAGER
Digital marketing leader with over 15 years experience. The world of digital marketing is complex and constantly changing. I strive to make it simple and approachable. I enjoy sharing my knowledge and developing talent at Bobcat. I serve as an Advisory Board Member at the University of Wisconsin Stout, Digital Marketing Technology Program. StrengthsFinder: Ideation, Strategic, Futuristic, Developer, ArrangerChannel Management Experience: Paid Search, Paid Social, Display, SEO, Shopping, Lead Generation, Email, Direct Mail, Demand Generation Platforms Under Management: Salesforce Marketing Cloud, Advertising Studio, Google Ads, Google Shopping, Microsoft Ads, Meta (Facebook), LinkedIn, Snapchat, Amazon Ads, Reddit, Twitter.
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