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Karen Guy Dyer

Senior Marketing Manager at WSP USA

Role
Senior Marketing Manager at WSP in the U.S.
Location
Worcester, MA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Karen Guy Dyer

Multi-disciplinary marketing, business development and communications professional with experience including:* Strategic Planning, Development & Implementation* Proposal pre-positioning, strategy, development, writing, design and production* Market Research & Analysis* Collateral Materials (direct mail, advertisements, brochures, newsletters, case studies, htmls)* Strategy, Writing, Graphic Design, Development & Production* Communications Programs & Branding* Presentation Strategy & Development* Customer Relationship Management/CRM systems* Event/Conference Planning & Management* Website Management* Social Media Platforms* Budget; Print & Contract Negotiation

Experience

  1. Senior Marketing Manager

    WSP in the U.S.

    Jan 2007 — Present · Worcester, MA, US

    Marketing and business development for consulting engineering firm

Education

  • Clark University

    MS, Communications

    1994 — 1997

  • Massachusetts College of Liberal Arts

    BA, English/Communications

    1990 — 1994

Skills

  • Press Releases
  • Microsoft Office
  • Direct Mail
  • Marketing Communications Planning
  • Corporate Communications
  • Public Relations
  • Internal Communications
  • Proofreading
  • Email Marketing
  • Photoshop
  • Marketing Communications
  • Illustrator
  • Market Research
  • Copywriting
  • Brochures
  • Presentations
  • Integrated Marketing Communications Planning
  • Advertising
  • Marketing
  • Quarkxpress
  • Newsletters
  • Strategy
  • Graphic Design
  • Strategic Communications
  • Corporate Branding
  • Trade Shows
  • Fundraising
  • Marketing Strategy
  • Indesign

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Karen Guy Dyer — Senior Marketing Manager at WSP in the U.S. in Worcester, MA, US | Unifers