Karen Forrest

About Karen Forrest

I’m a self-motivated change-facilitator leveraging my skills, experience, abilities, and leadership to add value, solve problems, develop products, improve processes, and lead and grow individuals/teams. Passionate about Loyalty and marketing, I’ve been fortunate enough to be one of very few marketing professionals to have championed and led the product development and project management of a global loyalty program from inception to a successful launch. A self-starter with a proven ability to manage cross-functional teams spanning all levels of the organization, building relationships, leading and motivating teams to be their best has been key to my success. Areas of expertise: Loyalty Product Development, Marketing Strategy, Digital Marketing Development and Implementation, Cross-functional Team Management • Commercially astute and strategically minded marketer • Lifelong learner with adaptability and growth mindset • Passionate, results-driven, self-motivated and sincere Career Highlights include: • An experienced leader that contributed to my team and across the organization through coaching, mentoring, and by leading ongoing training sessions for my team • Successfully championed the business case, product built, go-to-market strategy, and implementation of robust digital marketing for a new global loyalty program • Led one of the world’s biggest loyalty programs globally • 15 years of agency and client experience in developing traditional and digital marketing strategies including content marketing, social media marketing, paid marketing and building organic strategies to optimize customer acquisition and engagement • Led, inspired, and grew teams and individuals to perform at their best Contact me at f••••••••@gmail.com

Experience

1. Vice President Marketing

   Jan-Pro Systems International

   Jun 2021 — Present

   Leading the JAN-PRO Systems International Marketing Team to drive business growth and profitability with a focus on doubling lead generation and growing revenue through robust digital marketing strategies • Supporting the franchise network by developing marketing strategies for local deployment supplemented with centrally produced campaigns and assets to positively impact local business marketing to maximize results • Driving brand consistency by implementing key national marketing strategies across the digital marketing landscape • Developed and launched Marketing Connect, a monthly marketing forum for sharing best practices, informal learning, and providing marketing trend updates and campaign strategies for owners and their staff across the network • Lead the owner-focused Marketing Committee to drive key marketing priorities and focus in support of business growth • Monitor campaign results and ROI across multiple agencies to ensure effective performance

Education

• Damelin

  Diploma in Personal Computing, Information Technology