Karen Fontana
- Role
- Senior Digital Marketing Project Manager at Intuit
- Location
- Mountain View, CA, US
- LinkedIn followers
- 500 followers
About Karen Fontana
I’m a Senior Digital Marketing and Web Implementation Manager with +15 years of…
Experience
Senior Digital Marketing Project Manager
Jan 2015 — Present
Current: Digital Marketing Project Manager: Web Marketing; Intuit (via Cydio, Inc), Sept 2023 - present. Previous: Digital Marketing Project Manager: Capabilities, Monitization; Intuit (via Cydio, Inc), Dec 2021 - June 2022.* Led key projects at INTUIT, ADOBE, GOOGLE Digital Marketing & Web Operations Program Manager • Key lead managing high priority web projects end-to-end for some of the world’s leading tech companies to drive operational excellence & successfully launch technical / web programs on time & on budget • Agile project manager responsible for ideation, launch & execution of web & landing pages that optimized conversion rates across 2M daily users • Scrum Master managing development & implementation of personalization processes across Adobe.com, working with teams to optimize web process & digital workflows in Jira to reduce project & test collisions by 75% • Instrumental in helping Intuit’s Online Acquisition achieve growth goals across web, paid search & digital display/targeted paid media campaigns in order to outperform benchmarks by +1.5% • Executed end to end development / updates for sales, promotions & pricing changes across +100 web / landing pages • Implemented operational efficiencies to Google’s software security review processes to reduce bugs & customer issues by 54% in < 6 months
Skills
- Digital Marketing
- Software as a Service (Saas)
- Social Media
- Software Development Life Cycle (Sdlc)
- Process Optimization
- Cross-Functional Team Leadership
- Mobile Devices
- Sdlc
- Strategy
- Web Project Management
- Portfolio Management
- Digital Media
- Cloud Computing
- Project Management
- Agile Methodologies
- Digital Optimization
- Software Project Management
- Management
- Analytics
- Quality Assurance
- Optimization
- Program Management
- Pmp
- Online Marketing
- Product Management
- Online Acquisition
- Business Strategy
- Web
- Enterprise Software
- Marketing Operations
- Leadership
- Web Development
- Customer Optimization CRO
- Online Advertising
- Web Services
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