Karen Doornebos

Consulting and Pro Bono Senior Copywriter @Consultant

Chicago, IL, US

I raise funds and increase engagement and sales in for-profit and nonprofit sectors via digital and traditional marketing- Marketed and sold copies of my two novels published by Penguin Random House by strategizing a digital marketing plan and writing across all channels, including website, 23-stop blog tour, email campaigns, social media giveaways, meaningful engagement on social media. Wrote taglines and back-of-the-book sales copy for both books- Fundraised in the first year for a suburban Chicago elementary school PTO by co-founding, naming, and promoting a new \"write-a-check\" fundraising program- Raised an urgently needed within days to keep the doors of the Riverside Arts Center open by ideating a direct mail piece costing <$190 including postage. Exceeded successive KPIs to keep the doors open and it remains open 10 years later- Increased raffle bids, attracted TV and newspaper coverage, and achieved education goals for Riverside Arts Weekend \"spectacle\" book by leading a team of 10 writers who reported to me directly, created the book title, edited all copy, wrote all headlines, proofread, collaborated with three designers, and promoted via social media- Nearly sold out of all dresses, plus garnered newspaper coverage for RB Boutique, a nonprofit pop-up affordable prom dress boutique, by volunteering to do community outreach and launch and manage social media pages to promote the shop- Wrote email letters to preschool parents urging them to vote \"yes\" for District 96 Education Referendum and referendum passed.

Morgan Park Academy

High School Diploma

University of Wisconsin-Madison

Bachelor of Arts (BA), Honors, English Language and Literature/Letters