Karen Diombala Cheney
Senior Marketing Program Manager at InterSystems
- Role
- Global Campaign Manager at IBM
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Karen Diombala Cheney
Proactive and resourceful Global Marketing professional with proven success in developing the strategy, creating content and managing execution of integrated marketing plans that drive leads and revenue. Forward-thinking self-starter recognized for collaborating and developing strategic partnerships across the organization. I am a seasoned marketing communications professional with experience across multiple disciplines and I understand how digital marketing/social media are changing the way businesses need to communicate to their customers. I produce compelling creative marketing content that engages, nurtures and converts prospects into customers. I have worked with agencies but I also enjoy being hands on and creating content myself. Areas of Expertise:Integrated Marketing Strategy, Demand Generation, Digital Marketing and Social Media, Marketing Automation, Creative Content Development and Copywriting for multiple mediums, Vendor and Budget Management, Marketing Performance Analysis
Experience
Global Campaign Manager
Nov 2015 — Present · Cambridge, GB
Strategically plan and execute data-driven digital campaign using Marketing Automation tools to drive demand for IBM Talent Management (Kenexa) solutionsCampaign results to date outperforming benchmarks with 40% engagement rate and 19% Lead to Win conversion delivering +112% YTY increase in validated lead pipeline and 52% marketing contribution
Education
Northwestern University
Masters, Integrated Marketing Communications
Gies College of Business - University of Illinois Urbana-Champaign
Bachelor of Science (B.S.), Marketing
Skills
- Go-to-Market Strategy
- Analytics
- Public Relations
- Business Strategy
- Program Management
- Direct Marketing
- Marketing Communications
- Advertising
- Multi-Channel Marketing
- Online Marketing
- Competitive Analysis
- Team Leadership
- Marketing Management
- Social Media
- Marketing
- Business Development
- Digital Marketing
- Product Management
- Cloud Computing
- Crm
- Copywriting
- Lead Generation
- Product Marketing
- Strategic Partnerships
- Sales Process
- Leadership
- New Business Development
- Demand Generation
- B2b Marketing
- Cross-Functional Team Leadership
- Marketing Strategy
- Social Media Marketing
- Management
- Strategic Planning
- Strategy
- E-Commerce
- Integrated Marketing
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