Karen Dhanraj

Marketing Manager @Lallemand

CA

Responsible for global marketing of Health Ingredients, including M-Gard yeast beta-glucan, Veri-te resveratrol, Gastro-AD for heartburn relief, Engevita nutritional yeast, Lalmin vitamin & mineral yeast, and other fermentation-derived ingredients for use in dietary supplements and functional foods.Tasks include- content creation including leaflets, brochures, posters, articles, technical papers, infographics etc- digital content creation including social media posts, videos, landing pages, newsletters etc- website content design and management of general and product-specific websites (WordPress)-\"from science-to-marketing\" of scientific content while coordinating with R&D and Regulatory - creation of sales tools, graphic tools, presentations- creation and administration of internally and externally-managed webinars- proof of concept creation and coordination with manufacturers for natural health supplement samples- managing global external communications via press releases, publications and events- managing incoming communications from websites and public platforms- event management at major international trade showsTools used- proficient with MS365 including Teams, PowerPoint, Excel, Planner, Tasks and To-Do, OneNote- proficient with Microsoft Dynamics 365/ CDP- comfortable with Microsoft Copilot AI and Copilot-integrated MS365 tools- Canva, Lumen5, Adobe tools

University of Ottawa

M.B.A., International Business

University of Ottawa

B. Sc. Biochemistry, Biochemistry and Molecular Biology

University of Ottawa

M. Sc. Biochemistry, Biochemistry and Molecular Biology