Karen Bird
Owner @Strategic Marketing Services
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WORK HISTORY
Owner @Strategic Marketing Services
Nashville, TN
Provide strategic planning, communications materials and strategies, website development and research for privately-owned businesses to international corporations.•Research, encompassing primary, secondary, online and focus groups, result summaries and white papers for both local and national clients. •Multi-dimensioal marketing campaigns including direct mail, corporate identity, branding, radio jingles, advertising placement, videos, website management & updates.• SWOT analysis for small businesses to international corporations resulting in successful communications strategies.
EDUCATION
University of Tennessee-Knoxville
B.A.
University of Tennessee-Knoxville
Bachelor of Arts (B.A.)
SKILLS
ABOUT KAREN BIRD
A multi-faceted marketing professional, I\'m as comfortable with top executives, as with the sales team because I\'ve worked strategically on both sides of the table. Since starting my agency in 1989, I have helped non-profits and worldwide companies maximize profits through both internal & external market research, strategic plans and hands-on execution. I don\'t just make the plan; I make sure the plan works. Long-term contracts include American Greetings Corporation, traveling globally to create consumer products for clients such as Harley-Davidson and Nickelodeon, as well as an on site consulting for MARS Inc, manufacturer of Pedigree Dog Food, where I developed packaging and helped create the Pedigree Foundation, as well as all marketing services and communications for Bardi Heating, Cooling & Plumbing, helping this 5-star family-owned business double in revenues. My hands-on philosophy of “The End is Just the Beginning” helps position clients by first understanding where they want to go; next, researching competitive opportunities, and finally, executing the most cost-efficient route to get there. Always with a careful eye on the budget. What\'s not to love? Specialties: Consumer Product Innovation & packaging; Internal & External Communications; Global sourcing; Marketing & Sales strategies; Market Research; Collateral development, Branding, Video & Radio scripts.
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