Karen Crespy

About Karen Crespy

I am an executive communications, marketing, and creative services professional who has…

Experience

1. Senior Communications Specialist

   Chevo

   Nov 2020 — Present · Rockville, MD, US

   Helping clients change and evolve their organization, portfolio, and programs; set strategic visions; and assist in achieving goals.• DHS CBP OIT Software and Application Services | September 2024–present — Support SAS front office and directorates; develop talking points, strategy plans, presentation decks, project trackers, and process flowcharts• IRS Criminal Investigations Tech Ops | August 2023–September 2024— Assisted CI User Support ServiceNow and Asset Management divisions — Partnered across 7 workstreams documenting current and future state process flows, training materials, SNOW assignment groups for Help Desk ticketing— Maintained SharePoint with documentation, access entitlements, and news — Updated/created CI Tech Ops processes and recommended improvements• DHS CBP System Division License Plate Reader and Conveyance Identification Capability | October 2021–July 2023— Supported LPR and CIC, which use Conveyance Monitoring and Predictive Recognition System application, including analysis, communication, and presentations— Collaborated with SPAD, PMOD, Mobile Division’s CIC and CMPRS Deputy Program Manager, and extended CBP team on privacy and presentation documentation, training and support materials, and CMPRS Help site content and layout— Approved CMPRS Training access; maintained CMPRS training resources; updated SharePoint page; created CONOPS documentation; POC for CMPRS records management— Coordinated with CBP personnel on MOUs, PIAs, PTAs, IOPs, and other documents; developed/updated training materials; developed transition documentation for future program structure• DHS Intellectual Property Rights Center | November 2020–October 2021— Created communications, brand, and program assets (brochures, one-pager, press releases, video scripts, social media content, keynote remarks, and presentation decks)— Revised website: comprehensive overhaul of framework and all content, created video script for IP Protect (iprcenter.gov/ip-protect)

Education

• Saint Mary's College

  BA

• The George Washington University

  N/A

• University of Notre Dame - Mendoza College of Business

  Master of Business Administration - MBA

Skills

• Creative Direction
• Direct Marketing
• Interactive Marketing
• Product Marketing
• Social Media Marketing
• Ppc
• Google Analytics
• Art Direction
• Newsletters
• Creative Development
• Direct Mail
• Brand Development
• Creative Strategy
• Leadership
• Web Analytics
• Integrated Marketing
• Brand Management
• Content Strategy
• Marketing Strategy
• E-Commerce
• Video Email
• Marketing Communications
• Email Marketing
• SEO
• Management
• Digital Strategy
• Web Marketing
• Mobile Marketing
• Strategic Planning
• Digital Marketing
• Online Marketing
• Public Relations
• Marketing
• Copy Editing
• Database Marketing
• Editing
• Search Engine Optimization (SEO)
• B2b Marketing
• Advertising
• Online Advertising