Karen Burkey

About Karen Burkey

I am an experienced Marketing Operations & Analytics leader, with over 20 years…

Experience

1. Senior Director, Gtm Analytics & Marketing Operations

   Algolia

   Jul 2021 — Present

   Building a global Marketing Operations & Analytics team to drive strategy for Marketing technology, processes, data and analytics. Audited tech stack, which includes over 65 tools, to identify overlapping functionality as well as gaps. Leading the data strategy to optimize enrichment processes to reduce duplicates and increase accuracy to better enable Marketing & Sales. Instituting budget and contract processes to provide the ability to accurately provide forecasts to Finance and all contracts are compliant with Legal and Security. Architected the lead lifecycle processes across Marketo and Salesforce to deliver Sales-ready leads and enable reporting. Collaborating with Data Platform team to architect Redshift to support requirements such as lead volumes and conversion, Marketing sourced pipeline and bookings, campaign effectiveness, and channel ROI. Driving the strategy for ABM technology, including account journey, account scoring, and intent alerts.

Education

• Commonwealth University-Bloomsburg

  Bachelors, Computer & Information Science

• Penn State Great Valley

  Certificate, Webmaster

Skills

• Marketing Automation
• Power Bi
• Ppc
• Salesforce.com
• Omniture
• E-Commerce
• Cross-Functional Team Leadership
• Business Intelligence
• Demand Generation
• Enterprise Software
• Strategy
• Marketing Research
• Microsoft Excel
• Data Analysis
• B2b Marketing
• Product Management
• Sql
• Sem
• Web Content Management
• Crm
• Visio
• Account Management
• Marketo
• Excel
• SEO
• Lead Generation
• Project Management
• Powerpoint
• Crm Software
• Access
• Web Analytics