Karen Buckner
Corporate Digital Strategist @CUMULUS MEDIA
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WORK HISTORY
Corporate Digital Strategist @CUMULUS MEDIA
Jacksonville, FL, US
Lead the development and execution of multi-platform advertising strategies designed to drive measurable growth for clients across the country. My role focuses on bridging the gap between traditional media and cutting-edge digital solutions, specializing in performance marketing, and AI-driven optimization. I serve as a strategic architect for enterprise-level clients, leveraging Account-Based Marketing (ABM) and a full suite of paid media solutions including OTT/CTV, Precision Audio, Podcasting, and Google/Meta ecosystems to drive scalable revenue growth.Key responsibilities include: Driving Operational Revenue Growth: Identifying and capitalizing on emerging digital trends to exceed regional and corporate revenue benchmarks. Executing Account-Based Marketing (ABM): Designing \"always-on\" programs to engage high-value enterprise accounts through precision targeting and tailored messaging. Strategic Paid Media Oversight: Managing complex budgets across programmatic, search, and social, ensuring seamless integration between corporate goals and regional execution. Nurturing strategic client relationships by identifying growth opportunities in a shifting media landscapeI’m passionate about driving results through meaningful, data-informed marketing and helping brands stand out in a crowded digital space.
SKILLS
ABOUT KAREN BUCKNER
With a strong foundation in digital marketing, I’ve led growth-driven strategies, most recently as VP of Digital Sales at iHeartMedia. In this role, I honed my expertise in crafting data-driven campaigns that exceed business objectives and industry benchmarks, leveraging tools like Google Analytics and Magellan to optimize performance and drive revenue growth.I’m passionate about building genuine client relationships and delivering innovative, customized marketing solutions. My approach focuses on tailored strategies across paid search, social media, podcasting, CTV, programmatic, email marketing, mobile, and SEO/SEM to create high-impact campaigns.As a leader, I’m proud to have built and inspired high-performing teams, fostering collaboration, accountability, and growth. I believe in empowering individuals and driving results through mentorship and data-driven decision-making.I’m driven by results, inspired by creativity, and always ready for the next challenge to push digital boundaries.
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