Karen Bowen Pg Digm

Senior Project Manager @The Travel Corporation

Westbury-Sub-Mendip, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Mar 2021 — Present

Senior Project Manager @The Travel Corporation

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I manage the full project lifecycle for continuous website enhancements and new product launches, delivering on key business objectives.• Leading an in-house team of developers and QA, including sprint and release planning, to deliver enhancements.• Resource planning across the team to ensure prioritisation and delivery of key projects.• Collaborating cross-functionally with Marketing, Content, Design, and external agencies.• Implementing process optimisation using Monday.com to enhance efficiency and collaboration.• Leading a team of Business Analysts, introducing new best practices and effective requirements delivery.• Driving accessibility initiatives, including website audits and championing digital inclusion.• Providing critical hands-on troubleshooting and resolution of QA issues.• Providing support and guidance to project managers in the team.• Developed further leadership skills through participation in a TTC Leadership Development Program, and also contributed as a mentor in a global mentorship initiative.Achievements:• Led the successful, large-scale site build and content migration of key brands from Sitecore to Umbraco, building a robust, fit-for-purpose CMS solution. This involved guiding a team of content editors and collaborating closely with Product Owners and in-house development teams to ensure seamless delivery and business alignment.• Delivered Trafalgar River Cruises website project on time, working with cross-functional global dependencies, including integrations with a sister brand.

EDUCATION

2014 — 2016

London South Bank University

Master's degree, Digital marketing

2009 — 2010

The Institute of Direct and Digital Marketing

Cert DigM, Digital Marketing

2011 — 2013

The Institute of Direct and Digital Marketing

Postgraduate Diploma in Digital Marketing, Digital Marketing

SKILLS

Team LeadershipCmsDigital StrategySearch Engine Optimization (SEO)Web Project ManagementB2b MarketingPay Per Click (Ppc)Marketing CommunicationsCustomer Relationship Management (Crm)AccessibilitySocial Media MarketingGoogle AnalyticsStrategic PlanningEmail MarketingAnalyticsSocial MediaManagementSocial NetworkingMarketingB2b Marketing StrategyOnline AdvertisingInformation ArchitectureWeb AnalyticsUsability DesignIntegrated MarketingUsability EngineeringContent Management Systems (Cms)Online MarketingUser ExperienceContent StrategyMarketing StrategyStrategyE-CommerceSEOSemGoogle AdwordsContent ManagementDigital MediaPpcDigital Marketing

ABOUT KAREN BOWEN PG DIGM

Accomplished Senior Digital Professional with over 25 years of experience, spanning…

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Karen Bowen Pg Digm — Senior Project Manager at The Travel Corporation in Westbury-Sub-Mendip, GB | Unifers