Karen Becerril

About Karen Becerril

As the Latam Head of Marketing Communications at Megger, manufacturer of electrical testing and monitoring systems, I oversee the marketing strategy and execution for the Latin American markets. I have a bachelor\'s degree in mass communication/media studies from Texas State University and an associate\'s degree in dance from Palo Alto College. I have over 15 years of experience in marketing, specializing in marketing communications, social media and marketing management. I hold certifications in social media marketing, strategic account management, and 3rd millennium sales. I am fluent in Spanish and English. My core competencies include developing and implementing effective marketing campaigns, managing and growing social media channels, creating and distributing engaging content, and building and maintaining relationships with key stakeholders and customers. I am passionate about delivering value and innovation to Megger\'s customers and partners, and advancing the field of electrical testing and measurement. My goal is to increase Megger\'s brand awareness, market share, and customer satisfaction in the LATAM region.

Experience

1. Head of Market Activation, Americas

   Megger

   Nov 2025 — Present

Education

• Texas State University

  Bachelor's degree

• Palo Alto College

  Associate's degree

Skills

• Marketing Communications
• Spanish
• Strategic Planning
• Marketing
• Corporate Promotions
• Microsoft Excel
• Negotiation
• Marketing Management
• Video Production
• Project Management
• Customer Service
• Business Development
• Social Media Marketing
• Microsoft Office
• Management
• Team Leadership