Karen Adam
Branding, Marketing & Product Innovation // ex-Tata Harper // RŌZ // Supergoop! // LVMH // ELC // AMEX
- Role
- VP, Product & Retail at Sakara Life
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Karen Adam
I am a multifaceted team leader and trusted advisor who builds brands through exceptional products, services, communications and experiences to create brand magic and growth. I have focused my career on high-performing businesses like Tata Harper, Supergoop, Dior, Jo Malone and Amex: partnering with Founders, defining strategies, developing iconic products from “concept to jar,” and creatively activating across channels with talented colleagues. I am able to bring the right level of strategy and structure to entrepreneurial environments and have helped pioneering brands reach the next levels of funding, profitable growth and acquisition.
Experience
VP, Product & Retail
Apr 2025 — Present · NY, US
Sakara exists to nourish your whole body’s innate power. As VP, Product & Retail my role is to envision and develop our collection of clinically-studied & whole food derived wellness products as well as lead Sakara into its next generation as an omnichannel brand.
Education
Duke University
BA, Art History, Marketing
Columbia Business School
MBA, Marketing, Management
Skills
- Brand Communication
- Brand Development
- Segmentation
- Media Relations
- Visual Arts
- Retail
- B2b
- Global Marketing
- Brand Management
- Integrated Marketing
- Marketing Strategy
- Nonprofits
- Strategy
- Financial Services
- Lifestyle
- Entrepreneurship
- Beauty Industry
- Competitive Analysis
- Marketing Management
- Fragrance
- Brand Architecture
- Strategic Planning
- Market Research
- Non-Profits
- Customer Insight
- Marketing Communications
- Philanthropy
- Digital Marketing
- Marketing
- Beauty
- Luxury Goods
- Digital Strategy
- Fragrances
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