Karen Powers

Sr. Marketing Manager, Experiential Marketing at Ferguson Enterprises

Role
Sr Marketing Manager, Experiential Marketing at Ferguson
Location
Chesapeake, VA, US
LinkedIn followers
500 followers

About Karen Powers

With nearly 20 years of corporate experience, I have a track record of leading high-impact experiential marketing initiatives and full-spectrum event management strategies that directly support key organizational initiatives, prioritize driving awareness and adoption of featured products, services & capabilities and deliver intended results. My expertise spans the entire program lifecycle - from concept development and stakeholder alignment to sponsorship strategy, vendor management, logistics planning, event registration site experience design & implementation, on-site execution, and post-event evaluation.I thrive at the intersection of creativity and operational process, coordinating with cross-functional teams to deliver memorable experiences rooted in intentional business purpose. Whether orchestrating large-scale travel programs, national roadshow activations, trade shows, or exclusive events, I approach every project with a focus on strategic alignment, on-brand representation, seamless execution and measurable impact. A trusted partner to internal leadership and external stakeholders alike, together with my team, I\'ve built a reputation for curating multi-faceted programs across customer verticals to deliver experiences that resonate across audiences, meet established objectives and deliver results.

Experience

  1. Sr Marketing Manager, Experiential Marketing

    Ferguson

    Dec 2017 — Present

Education

  • Christopher Newport University

    BA, Communication Studies

    2003 — 2005

Skills

  • Promotions
  • Wholesale
  • Live Meeting
  • Time Management
  • Strategy
  • Human Resources
  • Trade Show Production
  • Budgeting
  • Incentive Travel Prorams
  • Sales Management
  • Leadership
  • Negotiation
  • Budgets
  • Loyalty Programs
  • Hospitality Events
  • Hospitality Industry
  • Forecasting
  • Special Events Coordination
  • Management
  • Team Building
  • Customer Service
  • Account Management
  • Public Speaking
  • Marketing
  • Peoplesoft
  • Microsoft Excel
  • Training
  • Hospitality
  • Trade Shows
  • Building Relationships

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Karen Powers — Sr Marketing Manager, Experiential Marketing at Ferguson in Chesapeake, VA, US | Unifers