Karen Powers
Sr. Marketing Manager, Experiential Marketing at Ferguson Enterprises
- Role
- Sr Marketing Manager, Experiential Marketing at Ferguson
- Location
- Chesapeake, VA, US
- LinkedIn followers
- 500 followers
About Karen Powers
With nearly 20 years of corporate experience, I have a track record of leading high-impact experiential marketing initiatives and full-spectrum event management strategies that directly support key organizational initiatives, prioritize driving awareness and adoption of featured products, services & capabilities and deliver intended results. My expertise spans the entire program lifecycle - from concept development and stakeholder alignment to sponsorship strategy, vendor management, logistics planning, event registration site experience design & implementation, on-site execution, and post-event evaluation.I thrive at the intersection of creativity and operational process, coordinating with cross-functional teams to deliver memorable experiences rooted in intentional business purpose. Whether orchestrating large-scale travel programs, national roadshow activations, trade shows, or exclusive events, I approach every project with a focus on strategic alignment, on-brand representation, seamless execution and measurable impact. A trusted partner to internal leadership and external stakeholders alike, together with my team, I\'ve built a reputation for curating multi-faceted programs across customer verticals to deliver experiences that resonate across audiences, meet established objectives and deliver results.
Experience
Sr Marketing Manager, Experiential Marketing
Dec 2017 — Present
Education
Christopher Newport University
BA, Communication Studies
2003 — 2005
Skills
- Promotions
- Wholesale
- Live Meeting
- Time Management
- Strategy
- Human Resources
- Trade Show Production
- Budgeting
- Incentive Travel Prorams
- Sales Management
- Leadership
- Negotiation
- Budgets
- Loyalty Programs
- Hospitality Events
- Hospitality Industry
- Forecasting
- Special Events Coordination
- Management
- Team Building
- Customer Service
- Account Management
- Public Speaking
- Marketing
- Peoplesoft
- Microsoft Excel
- Training
- Hospitality
- Trade Shows
- Building Relationships
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