Karena Pavon

Product Designer & Art Director @Ulta Beauty

Long Beach, CA, US

Manage research and development of new apps and sites as a UX/UI designer. Conduct user interviews, create empathy maps, user flows, wireframes, prototypes, and high-fidelity mockups to communicate interaction and design ideas.‍Work closely with cross-functional teams, including designers, creative leads, product managers, writers, developers, photographers, and stakeholders. Ensure final designs meet end-user goals and client expectations.Present designs and deliverables to stakeholders and defend creative decisions based on research.Execute all visual designs and deliverables from concept to final hand-off.‍Establish design guidelines and standards that reflect a brand\'s core values.‍Oversee all branding and creative, and maintain visual consistency across all deliverables, including websites, apps, email marketing, ads, social media, and more, via the use of style guides.Collaborate with in-house teams and agencies as an art director and designer. Storyboard photo shoots and create mood boards that tell a cohesive brand story. Work closely with photographers to execute a campaign vision. Manage post-production schedule, photo retouching, and the creation of creative assets for campaign launches.‍Create original graphics and content for client websites, social media pages, and other marketing materials.‍Selected Clients: The Outset LA, Ace & Jig, Boot Barn, Helena Quinn, Skylar, Bon Parfumeur, Drew House, Freshly Picked, and more.

Art Institute of California

Bachelors, Graphic Design