Karen Magner
Digital Copywriter, Creative Services @Jackson Family Wines
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WORK HISTORY
Digital Copywriter, Creative Services @Jackson Family Wines
Santa Rosa, CA, US
July 2022 - present: Serve as digital copywriter for multiple wineries within the company: Kendall-Jackson, La Crema, Stonestreet, Cardinale, Lokoya, La Jota, Caladan, Mt. Brave, Penner-Ash Wine Cellars, Gran Moraine, WillaKenzie Estate, Zena Crown, Cambria, By Greg Brewer Wines, Nielson, Vérité Winery, Château Lassègue, Tenuta di Arceno, Anakota Winery, Cenyth, Capensis, Zeitlos, Benvolio, Hickinbotham, Giant Steps, Yangarra, Matanzas Creek, Arrowood, and Copain Wines, as well as Stonestreet Bourbon and Mt. Brave Bourbon.Duties include brand story development and writing SEO-optimized digital content for email campaigns, winery communications, brand microsites, newsletters, products, blogs - with goal of engaging and converting target customers. May 2021 - July 2022: Serve as lead writer for YourWineStore.com. Responsibilities include: Writing and reviewing content for web, email, social media, and corporate/affiliate/influencer decks; producing SEO-optimized content that engages and converts target audiences; developing and implementing content marketing and product promotion strategies; conducting consumer and industry research; analyzing data to drive and optimize tactics and strategy; mastering portfolio of 45+ brands and bringing their stories to life.
EDUCATION
Sonoma State University Wine Business Institute
Professional Certificate in Wine Business Management
UCANR
Climate Steward Certification
Northwestern University
Ph.D.
University of Notre Dame
B.A.
SKILLS
ABOUT KAREN MAGNER
Data-driven digital marketer and accomplished storyteller, able to convey a product\'s…
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