Karen A.

About Karen A.

Hi! I’m an Advertising graduate from the University of San Francisco with experience across social media marketing, public relations, and digital strategy.Currently, I’m a Digital Marketing Captain at COOP, where I continue refining my expertise across digital marketing channels including programmatic advertising, paid search, SEO, SEM, and paid social. In this role, I mentor and lead a group of Fellows, guiding them through key marketing concepts, campaign strategy, and professional development as they prepare to enter the workforce.My background combines creative storytelling with analytical marketing skills, allowing me to think about both the message and the strategy behind how campaigns perform. I’m especially interested in the intersection of media strategy, digital advertising, and data-driven marketing.I’m currently seeking a full-time role in marketing or advertising, particularly in areas like media, digital strategy, or programmatic advertising, where I can continue developing my skills and contribute to thoughtful, impactful campaigns.Outside of work, I enjoy reading, watching films, and journaling.Let’s c••••••••@gmail.com

Experience

1. Visual Merchandising

   Mejuri

   Jan 2026 — Present · San Francisco, CA, US

   Interpret seasonal creative direction and brand guidelines into clear, visually cohesive product stories.Partner cross-functionally with store leadership and sales teams to ensure visual execution aligns with campaign objectives and product launches.Apply a strong eye for composition, proportion, and materiality to create visually compelling displays that support conversion and brand perception.

Education

• COOP Careers Fellowship

  Digital Marketing

• University of San Francisco

  Bachelor of Arts - BA, Advertising

• UC Santa Barbara

  Environmental Science