Karen Klein

About Karen Klein

I\'m Head of Product at Evite, the digital platform that has helped people gather for more than 25 years and sent nearly three billion invitations along the way.I joined Evite to help reshape how the product serves modern hosts — across both our premium invitation business and the newer, more casual surfaces of our ecosystem. In the period leading up to Evite\'s October 2024 strategic growth investment from Francisco Partners, I played a meaningful role in the product, growth, and profitability work that shaped the company\'s positioning for that partnership.Today, I work closely with our CEO and the FP team on the post-investment value-creation plan, with a particular focus on product strategy, new growth surfaces, and the commercial choices that compound over time. I\'m in every board meeting and lead a significant share of the product and strategy work that gets presented there.A core focus of our roadmap — and one I lead — is the thoughtful integration of AI across the Evite experience: from how hosts plan and personalize events to how the product anticipates and removes friction throughout the event lifecycle. I\'m focused on building AI capabilities that genuinely earn their place in the product, not just decorate it.I\'m most useful at the intersection of product, commercial strategy, and the operating cadence between management and investors — turning hypotheses into shippable products and turning shipped products into durable revenue.SPECIALTIESExecutive Leadership · Product Strategy & AI Roadmaps · AI/ML Integration · Ecommerce Operations · Digital & Content Experiences · App Development · Personalization · Direct to Consumer · Team Development · Mentoring & Coaching · Business Strategy · Partnerships

Experience

1. Founding Advisor

   Perelel

   May 2020 — Present · Los Angeles, CA, US

Education

• University of Wisconsin-Madison

  BA, Communication Arts

Skills

• Ab Testing
• Digital Marketing
• Product Management
• Web Analytics
• Product Marketing
• Social Media Marketing
• Online Marketing
• Social Media
• Digital Media
• Digital Strategy
• Strategic Partnerships
• Mobile Applications
• Mobile Devices
• Business Analysis
• E-Commerce
• Email Marketing
• User Experience
• Content Strategy
• Agile Methodologies
• Product Development
• Business Strategy
• Mobile Marketing