Karen Zusman
Acd Copy and Group Copy @Mccann Health New York
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WORK HISTORY
Acd Copy and Group Copy @Mccann Health New York
EDUCATION
The University of Texas at Austin
Bachelor of Arts (B.A.), Psychology
Columbia University Graduate School of Arts and Sciences
Master of Fine Arts - MFA, Creative Writing
ABOUT KAREN ZUSMAN
STRATEGIC, INTEGRATED STORYTELLING. Creative copy, naming and content development for leading global brands karenzusman.format.com (recent work is password protected-email me for PW) Hello. Thanks for stopping by. I think you might find me a bit different. For 18 years I\'ve earned my keep working for global brands and advertising agencies as a copywriter and associate creative director. I\'ve also created brand voice and identity for numerous cannabis brands for the last decade. Global integrated ad campaigns, videos, TV, all things social, E-Crm campaigns, sales aids, brochures, apps, site builds and re-dos, banners, product naming, packaging, print and broadcast—I’ve done it all. Along the way, I also became a Pulitzer Center for Crisis Reporting grantee and my human rights related journalism and documentary work has been featured on PBS and NPR. I have an MFA in poetry and I\'m a Leica Women\'s Foto Project Award winner for my Super Power of Me Project, which has been featured in The New York Times, The Washington Post and ABC News. My photography has been exhibited at Fotografiska, Leica Galleries LA and Boston, Cassilhaus and at the Xposure Festival in UAE where I was one of the keynote speakers at the opening ceremony in 2023. The diversity of my work experience matters. Today brands understand the power and magic of true story. I pride myself on creating authentic work that\'s lyrical and meaningful; compelling to see—and to share. Accounts: Advil, Alcon, Apothecanna Cannabis Care, Aristada, Aveda, Aveeno, AztraZeneca, Breztri, Brooks Brothers, Chase, Dailies Total 1 (premium contact lenses), DuParc/Kempinski, The German Embassy, Gilenya (MS), Gillette, Harley-Davidson, HGTV, Intelligent Nutrients, J&J Healthcare, Levis, Lilly Diabetes, L\'Oreal, Mavyret, MetLife, MoMA, Nicorette, Nutrafol, Pantene, Pronamel, Prudential Financial, Sanofi, Sensodyne, Sherwin Williams, Verizon. Agencies: FCB, GREY, McCann Health, mcgarrybowen, R/GA, Saatchi & Saatchi Wellness, Tribal Worldwide, Wunderman Health Pharma DTC: Cardiac, Diabetes, Hepatitis, Migraine, Muscular Sclerosis (MS), Oncology, Psoriasis (Gastro and Skin), Pulmonary (COPD), Schizophrenia Pharma HCP: Psoriasis (Gastro and Skin), Anemia of CKD, Migraine, Muscular Sclerosis (MS), Schizophrenia
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