Karen Zuckerman

Experience

1. Co-founder

   Dormify

   Jul 2011 — Present

   Co-creator and evangelist for the brand she co-founded in 2012 with her daughter, Amanda, after they saw a hole in the market for fashion-forward dorm furnishings. While Amanda was finishing her undergraduate degree, the duo incubated the brand inside Zuckerman’s agency. A Creative Director by trade, the goal was create product and content that touch the hearts and minds of college students and their parents while creating the ultimate one stop shop. Seeing an opportunity to build a meaningful content platform for teens and young adults, Zuckerman helped develop Dormify’s omnichannel marketing strategy and invested deeply in the brand’s content and customer-first website. Today, the Dormify brand transcends commerce and creates space for young people to connect, share tips and navigate an exciting stage of life. Dormify is the only décor brand for young adults that provides specialty products, style and inspiration for the newest generation living in small spaces on campus or at home who want comfort and personal expression in an era where you space is the ultimate expression of who you are.

Education

• Penn State University

  Bachelor of Arts (BA), Graphic Design

  1981 — 1985