Karen Wong
Chief Brand Officer @New Museum Of Contemporary Art
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WORK HISTORY
Chief Brand Officer @New Museum Of Contemporary Art
A special appointment to lead content strategy and branding for New Museums\' reopening in Fall 2025.
EDUCATION
Brown University
Dual Bachelor of Arts - BA, History of Arts and Visual Arts
ABOUT KAREN WONG
My superpower is cutting through the bullshit and finding the beauty.I specialize in cultural entrepreneurship manifested in three major initiatives I founded at the New Museum: IdeasCity (creative economy festival), NEW INC (art & tech incubator), and ONX Studio (XR accelerator) that redefine the contemporary art museum by serving an inclusive community of creatives. I developed novel partnerships with agencies Anomaly and Droga5; media brands Complex, New York magazine, Refinery29, and Vice; and institutional entities Onassis Foundation and Nokia Bell Labs. In 2019 I steered the New Museum and Apple partnership to bring augmented reality art walks to the public featuring commissions by artists Nick Cave, Cao Fei, John Giorno, and Pippilotti Rist.At Columbia University GSAPP, I teach a popular cultural strategies seminar leaning into professional development topics. As a mentor and sponsor, I privilege young BIPOC cultural leaders — advising on growth, storytelling and opening doors. Serving on nonprofit boards has brought me community and civic joy.
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