Karen Wise
Director of Research @Netfluential
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WORK HISTORY
Director of Research @Netfluential
London, GB
Netfluential specialises in engaging today’s connected audiences in innovation, brand engagement and communications using smart digital tools, alongside in person approaches.Our experience and expertise with participants in the online environment is what makes us different. Pioneers in developing online tools we know exactly how to use them to best effect – whether for online forums, focus groups, surveys or many of the other ways we connect with people. When delivering the results of our work we take a consultative approach, bridging the gap between consumer insights and business implications. We frequently work with blue-chip clients and are accustomed to presenting our findings and thoughts on strategic and tactical issues to senior executives.
EDUCATION
University of Leicester
LLB, Law
ABOUT KAREN WISE
Highly experienced market research professional with an extensive background in working with clients across a range of commercial and not for profit sectors to create and grow strong brands that resonate with their markets and audiences. I\'m particularly interested in applying learnings and insights across markets and across cultures - what can we learn from successes in one place to gain competitive advantage in another? What can we learn about attitudes and motivations in one sector to shine a light on another?Currently working with Potentia Sports and independently as a freelance consultant.
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