Karen Turner
Director of Strategic Communications | Expertise in Branding, Communications Strategy, Services and Product Marketing | Proven Leader in Federal IT Services
- Role
- Director, Strategic Communications Lead Brand Strategist at Groundswell
- Location
- Arlington, VA, US
- LinkedIn followers
- 500 followers
About Karen Turner
As the Director of Strategic Communications at Groundswell, I lead the development and execution of strategic communication campaigns and special projects that drive growth and foster meaningful change for our clients. With over 15 years of experience in branding, product marketing, and strategic communications, I have a proven track record of delivering innovative, data-driven, and impactful solutions.My core competencies include- Brand Strategy: Developing and executing comprehensive brand narratives that build customer affinity and elevate brand perception- Mission Enablement: Aligning strategic communications with organizational goals to enhance mission success- Marketing: Crafting and implementing marketing strategies that drive engagement and growth- Operations: Streamlining processes to improve efficiency and effectiveness.I leverage my analytical skills, creative thinking, and growth mindset to navigate complex, matrixed environments and collaborate across teams. My passion lies in the power of innovation and the value of a diverse, inclusive, and collaborative culture. My goal is to help organizations achieve their strategic objectives and maximize their impact.
Experience
Director, Strategic Communications Lead Brand Strategist
Apr 2022 — Present · McLean, VA, US
Lead of branding and communications strategy for Groundswell, a specialized systems integrator. Developed and executed comprehensive brand strategies for key parts of our portfolio, including SAP, Appian, and UiPath solutions. Guided naming conventions for products and services in collaboration with Product Marketing and Engineering teams. Directed cross-functional branding projects across integrated marketing channels, enhancing customer affinity and perception in B2B and B2G space.
Education
Mercyhurst University
M.S., Applied Intelligence Analysis
2012 — 2017
The University of Georgia
Bachelor of Arts (B.A.), Political Science
2006 — 2010
Skills
- Business Development
- Project Management
- Research
- Strategic Communications
- Program Management
- Defense
- Policy
- Government Proposals
- Security Clearance
- Geospatial Intelligence
- Dod
- National Security
- Foreign Policy
- U.s. Department of Defense
- Imagery Analysis
- Policy Analysis
- Government
- Intelligence Analysis
- Intelligence
- Foreign Disclosure
- Proposal Writing
- Proposal Support
- Active Ts/Sci Clearance
- Analysis
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.