Karen Thompson

Product Marketing Lead, Medicare Member @Humana

Louisville, KY, US
MOBILE NUMBERS
+15•••••••39

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WORK HISTORY

Feb 2020 — Present

Product Marketing Lead, Medicare Member @Humana

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Lead development and execution of MAPD/PDP Member Onboarding Engagement strategy. Leverage research, data insights, and a performance marketing-focused approach to drive improved member/business outcomes during pre-and post-effective onboarding phases.· Serve as marketing lead for cross-functional, enterprise team that develops/drives overall enterprise strategy. Leverage Agile teaming model to accelerate speed to market and enhance connectivity across the organization.· Lead development of Agile marketing operational model to support enterprise “team of teams” architecture, drive process improvement, and reduce concept-to-delivery cycle time.

EDUCATION

N/A

University of Louisville

MBA

N/A

Vanderbilt University

BA

SKILLS

MarketingMarketing StrategyEmail MarketingHealth InsuranceStrategic PlanningManagementStrategySocial Media MarketingBudgetsDirect MarketingLeadershipBrand DevelopmentIntegrated MarketingAccount ManagementCompetitive AnalysisMedicare AdvantageMarketing CommunicationsCorporate Communications

ABOUT KAREN THOMPSON

Seasoned marketing leader with broad scope of experience including D2C & B2B marketing strategy, consumer experience design, product positioning & messaging strategy, campaign management,graphic design, and print/production management.· Creative change agent who drives collaboration across matrixed environments to deliver transformative marketing capabilities and solutions.

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