Karen Thompson
Product Marketing Lead, Medicare Member @Humana
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WORK HISTORY
Product Marketing Lead, Medicare Member @Humana
Lead development and execution of MAPD/PDP Member Onboarding Engagement strategy. Leverage research, data insights, and a performance marketing-focused approach to drive improved member/business outcomes during pre-and post-effective onboarding phases.· Serve as marketing lead for cross-functional, enterprise team that develops/drives overall enterprise strategy. Leverage Agile teaming model to accelerate speed to market and enhance connectivity across the organization.· Lead development of Agile marketing operational model to support enterprise “team of teams” architecture, drive process improvement, and reduce concept-to-delivery cycle time.
EDUCATION
University of Louisville
MBA
Vanderbilt University
BA
SKILLS
ABOUT KAREN THOMPSON
Seasoned marketing leader with broad scope of experience including D2C & B2B marketing strategy, consumer experience design, product positioning & messaging strategy, campaign management,graphic design, and print/production management.· Creative change agent who drives collaboration across matrixed environments to deliver transformative marketing capabilities and solutions.
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