Karen Spiegelthal

About Karen Spiegelthal

My expertise lies in brand-building, marketing strategy, and demand creation. I have a proven track record of building and maintaining strong relationships with key stakeholders, identifying and capitalizing on market opportunities, and creating and implementing data-driven marketing campaigns that provide superior results. I am passionate about staying ahead of the curve in the ever-changing marketing landscape and continuously seek new ways to enhance capabilities and deliver value.

Experience

1. Vice President Marketing

   Management Concepts

   Sep 2018 — Present · Tysons Corner, VA, US

   A member of the executive leadership group, I lead all aspects of marketing, including brand, creative, on- and off-line demand generation, content marketing, public relations, events and analytics. I create strategic marketing plans that increase brand awareness, improve engagement, and drive revenue, including the most profitable year in this 50-year-old company’s history. Created a marketing narrative that supports consistency in branding, advertising, and engagement across all platforms Connected the brand, messaging, and product market positioning to demand generation and sales enablement efforts. Guided the go-to-market process including launch events for large-scale training offerings Implemented a metric-driven process in coordination with sales to identify and nurture leads and drive predictable revenue Proposed and oversaw major marketing technology initiatives including deployment of Marketo, a complete restructuring and re-platforming of the corporate website, and the launch of highly successful webinar tool Built a high-performing marketing organization by identifying, recruiting, and developing top talent

Education

• The Johns Hopkins University

  Bachelor of Science - BS, Business Administration and Management, General

Skills

• Corporate Branding
• Strategy
• Strategic Partnerships
• Product Marketing
• Loyalty Programs
• Demand Generation
• Program Management
• Product Management
• Customer Retention
• Email Marketing
• Advertising
• Digital Marketing
• Sem
• E-Learning
• Marketing Strategy
• Social Media Marketing
• Lead Generation
• Integrated Marketing
• Direct Marketing
• Press Release Development
• Management
• Content Development
• Analytics
• Public Relations
• Social Media
• Competitive Analysis
• Start-Ups
• Leadership
• Marketing
• Marketing Communications
• Strategic Planning