Karen Sommerich

About Karen Sommerich

Highly dedicated and strategic Brand and Marketing professional focusing on driving business growth. A key to business growth is a strong brand that accurately and inspiringly represents who you are at the core. I believe a strong brand foundation is essential in supporting the innovation and messaging cycles in a way that customers not only see the message, but know why they should say yes. I\'ve built my career serving in several facets of Brand and Marketing. I love it all, but find the most passion in translating the business objectives and customer insights into meaningful brand strategy, platforms, and enablement, and evolving a successful brand within the fast-paced environment of tech. Proven expertise in: • Brand strategy and identity • Brand architecture and positioning • Brand management and enablement • Customer insights and competitive analysis • Content development and communications • Team leadership

Experience

1. Director, Global Brand Strategy

   Salesforce

   Aug 2020 — Present · San Francisco, CA, US

   Translate business objectives into solid long-term brand strategy, with the end goal of building brand value and long-term business growth. Building a holistic and integrated view of brand and brand expression across all businesses, brands, and regions. Brand evangelist both internally and externally, working to ensure all employees, agencies, and external partners are inspired by our brand ethos, and have the tools and resources to uphold our brand expression in all forms.