Karen Smith

Experience

1. Sr Director

   Cultris Security Systems, Inc

   Jan 2016 — Present · Houston, TX, US

   Manage operations of family-owned small business, including HR, reporting, accounting, customer support. Drive sales growth, customer penetration, ROI and internal efficiencies through comprehensive marketing, communications and sales strategy development and delivery. Direct marketing initiatives for expansion into residential security markets, including managing campaigns, managing search engine optimization content development initiatives, developing promotions and offers and leveraging traditional and non-traditional advertising media. Evaluate and develop repeatable processes for sales and marketing initiatives, proposal writing and submissions and customer onboarding.

Education

• University of Southern California

  MA

  1993 — 1994

• Texas A&M University

  Bachelor of Science (BS)

  1989 — 1993

Skills

• Project Management
• Event Management
• Crisis Communications
• Employee Engagement
• Organizational Development
• Internal Communications
• Social Media
• Marketing
• Corporate Communications
• Public Speaking
• Management
• Team Building
• Event Planning
• Business Process Improvement
• Budgets
• Social Networking
• Social Media Marketing
• Strategic Planning
• Integrated Marketing
• Nonprofits
• Strategic Communications
• Change Management
• Process Improvement
• Press Releases
• Leadership Development
• Communication Training
• Strategy
• Newsletters
• Training
• Speech Writing
• Coaching
• Advertising
• Leadership
• Marketing Communications
• Cross-Functional Team Leadership
• Editing
• Marketing Strategy