Karen Hunter
Insights | Facilitation | Strategy | Innovation | Focused on unlocking growth through innovation and design thinking approaches
- Role
- Senior Director, Digital Experience, Ux & Optimization at Visa
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Karen Hunter
I guide companies as they build innovation capabilities and outcomes, from strategies to leadership governance to innovation project management. I\'ve been lucky enough to work in both corporate and consulting for amazing global brands like Coke, Kraft, Snapple, Pepsi, Sara Lee, and Kimberly-Clark. The coolest thing about my work is that everyday, I get to learn something new, and help others excel in innovation.
Experience
Senior Director, Digital Experience, Ux & Optimization
Nov 2025 — Present
I joined Visa to lead the overall strategy, creative vision, and user experience for Visa.com and Visa’s global digital ecosystem. Partnering closely with Marketing, Sales, Technology, and regional teams, I will shape cohesive, customer-focused digital experiences that drive engagement, growth, and innovation across our platforms.
Education
Georgia State University
MBA, Management
1999 — 2003
Skills
- Strategy
- Consumer Products
- Customer Insight
- Innovation Consulting
- Project Portfolio Management
- Brand Management
- Marketing Strategy
- Innovation Management
- Brand Architecture
- Brand Development
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