Karen Scutt
Joint CEO @Embr
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WORK HISTORY
Joint CEO @Embr
Oversee all national accounts, including strategy and conceptual development for large scale experiential programs, overseeing creative and full execution relating to client and brand management. Aid in post-campaign reconciliations with finance directorManage Directors and Account Managers across provinces on multiple promotions and campaigns, Oversee the management and delivery of departmental qualitative, quantitative and financial objectives (all revenue, receivables, growth objectives, client satisfaction index, etc.) regular forecasting and pivoting of service offerings to meet the changing marketsLiaise with provincial liquor boards across the country - lobby to deregulate and write policies for implementation with the local Alcohol Commissions. All Business Development: secure new business, by.performing! Talk is nothing, action is everything. Communicate and foster trust with transparent up-front costing in order to build long term relationships across multiple projects for brand(s).I will always head into field, put on a uniform and give 110%.
EDUCATION
Wilfrid Laurier University
Bachelor of Business Administration (BBA), Marketing
Wilfrid Laurier University
Bachelor of Business Administration (Hons. BBA)Honours Business Degree with a, Marketing
ABOUT KAREN SCUTT
she shoots, she scores.Specialties: branding, promotions, event management, client service, creative writing, research, new ventures, strategy, business development, finances, wine and spirit education.
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