Karen Schweikert-Bauer
Projekt Marketing Managerin Digital Products & E Marketing @Springer Medizin
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WORK HISTORY
Projekt Marketing Managerin Digital Products & E Marketing @Springer Medizin
Munich, DE
EDUCATION
Bayerische Akademie für Werbung und Marketing (BAW) München
Dipl. Kommunikationswirt (BAW)
ABOUT KAREN SCHWEIKERT-BAUER
Data-driven Marketing in Healthcare & Pharma With over 15 years of experience in digital marketing, project management, and B2B communication, I bring a diverse skill set and deep expertise to develop and implement innovative and effective marketing strategies. As a Project Marketing Manager at Springer Medizin, I design and oversee strategic B2B marketing campaigns driven by data insights. My focus is on targeted customer communication, performance marketing, and strengthening the Springer Nature brand in the healthcare and pharma sectors. Key Areas: Data-driven marketing & campaign management B2B communication & strategic brand leadership Performance analysis & digital engagement strategies With passionate dedication, I leverage innovative approaches to blend data-driven marketing with effective communication, achieving sustainable success. Interested in connecting? I look forward to hearing from you!
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