Karen Schafer

About Karen Schafer

It is my passion to partner with both business partners and customers to optimize their experienceFor years I have been fortunate to have been an experienced integrated marketer and partner development representative, aiding multi-channel merchants to reach their marketing automation and integration goals through direct response marketing, loyalty programs and digital marketing solutions.Those solutions may include customer segmentation and acquisition (lead generation programs) techniques including data enhancement, statistical data modeling, research and analytics executed through integrated direct, display, and email marketing campaigns. Success may be measured in a variety of ways.(Service, Contribution,$/bk, KPI, EBITA, ROI) Most recently I have been the main point of contact between our customers and solutions architects and customer experience teams delivering recommendations, implementations and training of both print and electronic solutions.Previous work experience:Ricoh AmericasConstellation Software, Jonas Hospitality, MSI SolutionsRevana, assigned to GoogleHarte HanksAlliance Data (previously known as Abacus, DoubleClick, Epsilon Ryan) Federated Department Stores, Direct DivisionNordstrom, Direct and Catering DivisionThe Vermont Country Store (Retail and Direct Sales)Seattle Photoworks (Retail and Direct Sales)

Experience

1. Sr Program Manager (Consultant)- Global Demand Center & Cloud Marketing, Engines & Experience

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   Sep 2022 — Present · Chandler, AZ, US

Education

• University of Washington

  BS/BA Speech Communication, Business, Speech Communication

  1987 — 1992

Skills

• Sem
• Multi-Channel Marketing
• Crm
• SEO
• Database Marketing
• Marketing
• Integrated Marketing
• Social Media Marketing
• Online Marketing
• Marketing Strategy
• Direct Marketing
• Lead Generation
• Customer Acquisition
• Online Advertising
• Direct Mail
• E-Commerce
• Mobile Marketing
• Email Marketing
• Social Media
• Project Management
• Digital Marketing
• Analytics