Karen Sartor

About Karen Sartor

Accomplished events leader with 13 years of experience designing and delivering high-impact events in the tech sector. Known for translating business strategy into compelling event experiences that boost brand equity, deepen industry engagement, and drive measurable business outcomes. Strategic thinker with a strong network, keen market awareness, and a passion for delivering excellence at scale.Focused areas of impact:Strategic Relationship Building & People First culture• Foster strong internal and external relationships that drive collaboration, trust, and long-term success. Champion a people-first mindset that prioritizes team well-being, stakeholder engagement, and inclusive event experiences.Inspirational Team Leadership & Mentorship• Lead, coach, and inspire high-performing event teams with a focus on growth, accountability, and excellence. Known for cultivating talent, creating a collaborative culture, and empowering teams to deliver world-class event experiences.Event Budget Oversight and Cost Optimization • Expert in managing multimillion-dollar budgets with a strong focus on cost control, contract negotiation, and maximizing ROI. Proven ability to align financial strategy with business objectives without compromising event quality.Event Stakeholder Engagement• Build and sustain trusted relationships with senior executives, business units, and cross-functional stakeholders to ensure event strategies support broader company goals and deliver business impact.Agency & Vendor Relationship Management• Skilled in sourcing, managing, and negotiating with agency partners and vendors to ensure flawless execution, creative alignment, and value-added collaboration across all event initiatives.Insights-Driven Innovation in event Strategy• Leverage audience insights, performance analytics, and market trends to inform event design, content strategy, and attendee engagement. Known for integrating data-driven decision-making into experiential innovation.

Experience

1. Senior Team Lead, Industry & Third Party Events

   Atlassian

   Sep 2025 — Present

Education

• Dowling College

  B.A, BUSINESS AND MARKETING

  1994 — 1999

Skills

• Event Planning
• Sales Operations
• Newsletters
• Salesforce.com
• Social Media
• Community Outreach
• Team Building
• Management
• Product Marketing
• Leadership
• Sales
• Marketing Communications
• Social Media Marketing
• Marketing
• Event Management