Karen Pryor
Volkswagen Regional Digital Consultant @Shift Digital
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WORK HISTORY
Volkswagen Regional Digital Consultant @Shift Digital
Consults with dealership personnel to review and enhance their sales processes.• Work with General Managers to create/measure dealership Marketing Plans.• Conduct Monthly Account Reviews to include Demand, Process, Metrics.• Manage vendor relationships and review sales metrics to recommend marketing campaigns.• SEO/SEM Digital Marketing, Reputation Management, Digital Retailing, Lead Handling Process.• Conducted dealer webinars on best practices for lead handling, appointment setting, website optimization, organic search and digital retailing. A total of 14 training sessions were conducted and the overall dealer satisfaction score was 4.7 out of 5.
SKILLS
ABOUT KAREN PRYOR
Experienced Automotive Regional Digital Consultant with 16 years of expertise in lead management, digital marketing, Google Analytics, SEO, SEM, organic search, paid and organic social, and website optimization. Proven track record in driving digital strategies, generating leads, and optimizing online presence for clients. Seeking new opportunities to apply skills and knowledge as an Automotive Digital Marketing Consultant to help businesses achieve their digital marketing goals.
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