Karen Primm
Demand Generation Manager at Eaton
- Role
- Marketing Operations Manager at Eaton
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Karen Primm
Marketing professional who is passionate about demand generation, lead management, marketing automation, sales enablement and proving the value of marketing.
Experience
Marketing Operations Manager
Sep 2006 — Present
Marketing Automation - manage marketing automation platform globally for our enterprise. Develop and document processes to ensure consistency. Facilitate governance for the platform. Manage a US team supporting all marketing automation projects for the Americas including: promotional emails, events, newsletters, nurture, welcome and re-engagement campaigns. Evaluate campaigns for effectiveness.Work with cross-functional teams on requirements for lead passing and other CRM integration needs.* Web Marketing - increase web site traffic, work with business owners on relevant and compelling content to attract and retain visitors, research and find ways to optimize the site within a content managed environment. Manage other misc e-business initiatives.* Literature Fulfillment - find ways to decrease costs in this area while maintaining service for our customers. Manage vendor relationship. Manage process for updating and reprinting large flagship catalogs.*Budgeting - forecast and help manage group spend.
Education
Duquesne University
BSBA, Marketing and Communications
1987 — 1991
Skills
- Marketing Automation
- Eloqua
- Marcom Operations
- Product Marketing
- Marketing Communications
- B2b Marketing
- Marketing Strategy
- Direct Marketing
- Product Management
- Integrated Marketing
- Email Marketing
- Competitive Analysis
- Market Research
- Product Launch
- Marketing
- Business Strategy
- Cross-Functional Team Leadership
- Lead Generation
- Leadership
- Market Planning
- Demand Generation
- Internal Communications
- Sales
- Project Management
- Online Marketing
- Multi-Channel Marketing
- Management
- Marketing Management
- Budgets
- Strategic Planning
- Public Relations
- Strategy
- B2b
- Digital Marketing
- Crm
- Pricing
- Brand Development
- Social Media Marketing
- Selling
- Brand Management
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