Karen Picker
Technical Marketing Manager | Market Intelligence | Product Strategy | O&G, Refining, Petrochemicals
- Role
- Technical Marketing Manager at Alleima
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Karen Picker
Results-driven technical product and market manager with over 8 years of experience…
Experience
Technical Marketing Manager
Oct 2021 — Present · Houston, TX, US
Lead a cross-functional team of 2-3 engineers, managing day-to-day execution of product roadmaps that contribute to revenue growth in priority industries, supporting >$100M annual sales targets.• Collaborate with R&D, product management, and sales to define and align product strategy for high-performance alloys in the oil & gas, refining, petrochemical, fertilizer, steel, and pulp & paper industries, ensuring product offerings meet evolving market and customer needs.• Manage customer specifications and qualifications, driving the adoption of Alleima products into multi-million-dollar projects by aligning technical solutions with customer business goals.• Drive the development and execution of go-to-market strategies, including product launches and sales enablement, by creating technical training materials, application cards, and presentation decks.• Monitor industry trends and competitor product offerings, identifying opportunities for new product positioning and continuous improvement.• Present at regional and international conferences, influencing industry standards and enhancing product qualifications to drive adoption into key applications.• Coordinate cross-functional teams to position new and re-launched alloys for successful adoption in critical customer applications.
Skills
- Matlab
- Mac Os
- Online Research
- Training
- Troubleshooting
- Field Work
- Microsoft Word
- Windows
- Editing
- Microsoft Powerpoint
- Autocad
- Microsoft Excel
- Microsoft Office
- Powerpoint
- Customer Service
- Research
- Teaching
- Data Analysis
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