Karen Obermeyer
- Role
- Marketing Director, Pediatric Vaccines at Sanofi
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Karen Obermeyer
I am an award-winning Marketing Director in global pharmaceutical sales and marketing…
Experience
Marketing Director, Pediatric Vaccines
Jan 2020 — Present
Advanced to this role to provide strategic marketing leadership for a new organization launching a new product, Pentacel, as a competitor entered the market. Lead all strategic activities including financial forecasting, strategic planning, and brand planning. Conduct forecasting and ensure supply continuity through S & OP contributions. Partner with market access and sales teams to define and execute pricing strategy. Direct 2-member marketing team.\\\\n\\\\n Articulated and implemented a market defense strategy that proved instrumental in Pentacel outperforming all objectives for 2021 and 2022, generating $300M+ revenue with improved profitability.\\\\n\\\\n Provided customized, one-on-one professional training and development for the Product Marketing Manager, PMO Director, and Analyst, positioning them to advance in their careers with Sanofi.\\\\n\\\\n Orchestrated the launch meeting for a new RSV, which involved preparing sales collaterals, completing regulatory submissions, collaborating with the compensation team to properly set quotas, and ensuring training readiness.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
Miami University
Bachelor of Science, Marketing and Organizational Behavior Management
1995 — 1999
Xavier University
Master of Business Administration - MBA
2019 — 2020
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