Karen Odonoghue Minstf

Head of Retail Partnerships @British Heart Foundation

Edinburgh, GB

Heading up the Retail Partnerships Team in the Commercial Directorate. Devising and implementing innovative and cost effective ways to acquire stock for our shops, stores and online channels.Managing a national team who set up and manage mutually beneficial long term partnerships with leading national and regional companies and also deliver a hugely successful University re-use scheme.Working in partnership with national and regional retailers and many other national organisations. By understanding their environmental and business challenges and through dedicated account management our partnerships have raised significant revenue from the sale of donated items from our partners towards our cause.In 2011 I created, piloted and rolled out a unique and innovative new solution service to Universities across the UK. Since then we have expanded to over 100 Universities, 14 national PBSA partners and over 15 Councils. Our Award Winning campaign campaign gives all the tools our partners need at zero cost and helps them achieve ESG goals. Pack for Good generates significant levels of donated items year on year for BHF shops and stores as well as reaching new audiences with volunteering opportunities, CPR training and engaging a new generation of donors and shoppers for the BHF in the future.

The Open University

BA(Hons), English Literature & Classical Studies