Karen Muth
Regional Manager NW at GenMedia Partners: McGavren Guild Media & Local Focus Radio
- Role
- Regional Manager Nw - Local Focus & Mcgavren Guild Media at Gen Media Partners
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
Experience
Regional Manager Nw - Local Focus & Mcgavren Guild Media
Dec 2009 — Present · Seattle, WA, US
Represent 600+ Radio Stations and Events across the country to Seattle, Portland and San Francisco Advertising and Experiential Marketing Agencies, generating revenue and meeting targeted national sales goals•Work closely with Media Directors, Buyers and Planners, creating radio and digital schedules for advertising clients using targeted quantitative and qualitative data, market data, and competitive information for national clients•Develops long term sales relationships with advertisers as well as increases spending levels of established clients.•Consistently seeks new business opportunities. •Keeps current advertisers as well as prospects informed about programming, pricing, packages, special opportunities, Hispanic market research and trends, and maintains frequent personal contact with spot offices, agencies and regional clients
Skills
- Lead Generation
- Cross Promotions
- Media Representation
- Broadcast Media Sales
- Multi-Market
- Integrated Marketing
- New Media
- Event Marketing Strategy
- Ooh
- Marketing Strategy
- Marketing
- New Business Development
- Advertising
- New Business Generation
- National Promotions
- New Media Sales
- Media Sales
- Digital Marketing
- Advertising Sales
- Online Marketing
- Broadcast
- Radio
- Marketing Communications
- Media Solutions
- Negotiation
- Social Media Marketing
- Digital Media
- Event Based Marketing
- Mobile Marketing
- Media Research
- Media Strategy
- Social Media
- Media Buying
- Media Planning
- Radio Advertising
- Radio Broadcasting
- Online Advertising
- Sponsorship
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