Karen Morales
Senior Marketing Manager @ Fortinet
- Role
- Fortinet
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Karen Morales
With over ten years of experience in marketing, I am passionate about developing and executing innovative and impactful strategies that drive growth, awareness, and engagement for Fortinet, a global leader in cybersecurity. My core competencies include marketing strategy, partner enablement, channel marketing, account-based marketing, government marketing, and strategic planning. As the Senior Marketing Manager for ABM, Government and Verticals for Latin America and the Caribbean, I lead a team of talented marketers who work collaboratively with sales, product, and channel teams to deliver customized and relevant solutions for different sectors and markets.In my current role, I am responsible for creating and implementing regional initiatives that support the local marketing teams in their approach to various verticals, such as healthcare, education, and finance, by understanding their needs, goals, and the overall cybersecurity context in each sector. I am also in charge of leading the government marketing strategy in the region, supporting government agencies to reach their goals in terms of cybersecurity awareness and training. Some of the skills that I use and develop in my role are marketing analytics, campaign management, event planning, public relations, and social media. I am proud of the results that we have achieved as a team, such as increasing the number of qualified leads, generating new business opportunities, and strengthening the brand reputation and loyalty among our customers and partners.
Experience
Present
Education
UAC School of Global Management
Master of Business Administration (M.B.A.)
2014 — 2015
Universidad Católica de Pereira
Bachelor's Degree, International Business
2007 — 2012
Skills
- Emerging Markets
- Latin America
- Teamwork
- International Relations
- Economics
- International Trade
- Lead Generation
- Stata
- Market Research
- Management
- Negotiation
- Sales
- Entrepreneurship
- Public Policy
- Strategic Planning
- Spanish
- Business Planning
- International Law
- Marketing Strategy
- Business Development
- New Business Development
- Business Strategy
- Policy Analysis
- Marketing
- International Business
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