Karen McCandless
Content Strategist @SketchDeck
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WORK HISTORY
Content Strategist @SketchDeck
Worked with global brands such as Spotify and McDonald\'s to craft compelling, audience-specific copy that resonates with investors, employees, and executive leadership- Collaborated on investor pitch decks that supported over $1B+ in successful fundraising
EDUCATION
The City of Liverpool College
NCTJ, Postgraduate Journalism
SKILLS
ABOUT KAREN MCCANDLESS
I help small to medium B2B businesses turn complex data into stories that make a difference. I specialize in data storytelling for regulated industries - particularly at the intersection of women\'s health and climate change.My services include- Data storytelling- Investor deck ceation and review- Creative positioning and compliant messaging- Product launch content and campaigns- Content creation, including landing pages (AEO optimized), whitepapers, sales materials, blogs, videos, webinars, and moreI\'ve worked with Pfizer, Microsoft, AkzoNobel, Siemens, HP, Cargill, GSK, Spotify, and Regeneron. I\'ve written for publications including Forbes and HubSpot\'s blog.Get in touch at k••••••••@gmail.com to discuss your content and messaging strategy needs.
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