Karen Massey

Research Director - Ai, Industry Insights, Future of Work @国际数据公司

Boston, MA, US
MOBILE NUMBERS
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WORK HISTORY

Jan 2019 — Present

Research Director - Ai, Industry Insights, Future of Work @国际数据公司

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Needham, MA, US

Responsible for $2m+ portfolio of data products in market share, competitor analysis, market opportunity, and business strategies for clients to pinpoint opportunities for actionable decisions and technology investments. Collaborate with analysts across IDC to uncover new product and revenue opportunities, launch and manage products and services. Project manage team of global analysts across disciplines. Collaborate with functional teams across globe on taxonomy, methodology, modeling, and client delivery.Also responsible for approx $1m annually in custom complex consulting projects applying industry lens to IT trends, market opportunity and competitive analysis to inform clients\' strategic planning.Areas of focus- Artificial Intelligence and Generative AI: quantifying opportunities by region, country, technology and use cases specific to AI- Industry Insights: pinpointing opportunities in transformational technologies across 9 industries, 65+ subindustries, 9 regions - Future of Work: rethinking and quantifying the technology investments that drive the evolution in the way work gets done, across use cases, industries, company sizes, regions

EDUCATION

N/A

Babson F.W. Olin Graduate School of Business

MBA

ABOUT KAREN MASSEY

Research Director, IDC Customer Insights & Analysis

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Karen Massey — Research Director - Ai, Industry Insights, Future of Work at 国际数据公司 in Boston, MA, US | Unifers