Karen Mariani
Marketing Communications Project Manager @the LEGO Group
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WORK HISTORY
Marketing Communications Project Manager @the LEGO Group
Enfield, CT, US
Manage projects within the in house creative agency and retail marketing teams, collaborating and aligning with cross-functional teams across the global organization. Manage flagship retail initiatives, in store and digital campaigns based on shopper research and insights. Help drive innovation and testing. Advise on marketing collateral and design. Manage external partners and vendors. Accountable for budget adherence, on-time delivery, stakeholder management and end user satisfaction.
EDUCATION
University of Massachusetts Amherst
BA, Art History
Bay Path College
MS, Communications and Information Management
Columbia Business School
Certificate, Digital Marketing
ABOUT KAREN MARIANI
Highly strategic marketing manager with broad-based experience in marketing, project management and training. Experience working in both small, entrepreneurial businesses as well as global corporations. Outstanding ability to collaborate and develop mutually beneficial outcomes for the client and company. Detail-oriented professional, committed to customized approaches and creative thinking. Adept at managing complex projects. Proficient use of data analysis tools for decision making. Core competencies include: • Marketing Communications • Budget Administration • Event Planning • Project Management • Research and Insights • Training
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