Karen Imbrogno
Customer-focused Senior P&C and Life Insurance Industry Strategist. Experience working on both BtoB and BtoC side, helping brands grow and helping insurance carriers reduce risk, reduce expenses and increase revenue.
- Role
- Manager, Insurance Market Development at TransUnion
- Location
- Mentor, OH, US
- LinkedIn followers
- 500 followers
About Karen Imbrogno
I develop data-driven strategies across the customer lifecycle for Insurance carriers, helping them acquire, grow, and retain high-value customers. With 25+ years of expertise in the industry, I leverage market research, competitive analysis, and thought leadership to drive measurable growth. Partnering with sales teams, I help to secure new business, shape strategic initiatives, and provide critical support for quarterly business reviews. My insights fuel trend analyses, industry studies, client strategy books, and compelling digital content that strengthen brands and deepen client relationships.Previously, as Senior Director Industry Strategist at Acxiom, I led thought leadership and engagement across Insurance and Financial Services, influencing top-tier and mid-tier brands with forward-thinking strategies and best practices. I am looking forward to bringing that same strategic mindset to TransUnion\'s Insurance customers going forward.I thrive on presenting to audiences large and small, sparking innovation, expanding opportunities, and driving sales. My extensive network and industry acumen amplify the impact of both my organization and my clients.See the transformative effect of my work through my latest LinkedIn recommendations. Let’s elevate success together.
Experience
Manager, Insurance Market Development
May 2025 — Present · Mentor, OH, US
Education
Kent State University
Bachelor of Business Administration - BBA, Marketing
Cleveland State University
Master of Business Administration - MBA, Statistics
Skills
- Program Management
- Marketing Research
- Lead Generation
- Customer Acquisition
- Digital Strategy
- Strategic Planning
- Management
- Sem
- Multi-Channel Marketing
- SEO
- Salesforce.com
- Segmentation
- Sdlc
- Social Media
- Property & Casualty Insurance
- Web Marketing
- Project Management
- Product Management
- Marketing Strategy
- Online Marketing
- Direct Mail
- Sales
- Online Advertising
- Web Analytics
- Integrated Marketing
- New Business Development
- Insurance
- Strategy
- E-Commerce
- Mobile Marketing
- Marketing Management
- Email Marketing
- Business Intelligence
- Crm
- Ppc
- Product Marketing
- Marketing
- Database Marketing
- Digital Marketing
- Market Research
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