Karen Hurtado

About Karen Hurtado

As the Marketing Director at Silmar Electronics, a leading distributor of security, networking, and home automation products, I manage and implement all the marketing efforts for USA, Latam, Caribbean market, and Colombian Branch. With experience in international and digital marketing coordination, I have successfully created and executed strategies that increased brand awareness, customer loyalty, and sales performance across multiple regions and channels.I have a passion for innovation and creativity, and I enjoy working with a diverse and dynamic team to deliver solutions that meet our vendors\' and customers\' needs and expectations. Some of my achievements include organizing and hosting virtual and physical events and training sessions, creating and managing all the digital marketing communications and platforms, and developing the new corporate website, eCommerce, and customer portal from the ground up. I have also earned a certification in digital marketing from IAB Spain and a specialization in global leadership and competitiveness from Georgetown University. Recently I included an AI for Marketing curse to level up the skills.

Experience

1. Marketing Director

   Silmar Electronics, Inc

   May 2018 — Present · Miami, US

   Managed and implemented all the marketing efforts for USA, Latam, Caribbean market, and Colombian Branch.Created and managed all the digital marketing communications including Social MediaOrganized all the events and trainings sessions for Sales teams and customers.Worked with developer companies to create the new corporate website, eCommerce, and customer portal from the ground up. Created the flow for the user experience based on business logistics and customer service.Ecommerce and customer portalCreated all the communications and templates for eCommerce Customer Service.Managed and improved all the public relationships with vendor partners and dealers. More than 140 vendors. Structured the showroom layout / improved demo areas / added design brand elements to the branches.Managed budget and co-op funds / MDF. Negotiated with 3er parties to have better ROI.Managed the B2B private label program and implementation.

Education

• UCAB - Universidad Católica Andrés Bello

  Licendiada, Relaciones Industriales

  2000 — 2006

• Georgetown University McDonough School of Business

  Especialidad, Global Leadership and competitiveness

  2008 — 2008