Karen Houchens

Market Director, Commercial Markets @VSP Vision Care

Bethlehem, PA, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2024 — Present

Market Director, Commercial Markets @VSP Vision Care

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Implements strategic vision plans tailored to the unique needs of individual accounts, with a focus on large-scale employer groups across NY, Pennsylvania and Delaware. Brings deep expertise across a wide range of industries to deliver customized, results-driven solutions.

EDUCATION

1986 — 1990

University of Hartford

Bachelor of Arts (BA), Mass Communications with Concentrations in Advertising and Marketing

1982 — 1986

Clarkstown North Senior High School

High School

SKILLS

Marketing StrategyMarketing CommunicationsSocial Media MarketingOnline MarketingMarketingTeam BuildingAdvertisingDirect MarketingLead GenerationSocial MediaIntegrated MarketingManagementEvent ManagementEvent PlanningCustomer ServiceAccount ManagementStrategic PlanningPublic RelationsSalesSocial NetworkingStrategic PartnershipsOnline AdvertisingDigital MarketingEmail MarketingBrand DevelopmentNew Business DevelopmentBusiness Development

ABOUT KAREN HOUCHENS

A visionary strategist and trailblazer with a forward-thinking mindset, known for driving innovation across diverse industries. Brings extensive expertise in Health Insurance, Employee Benefits Design, Sales, Strategic Planning, and Customer Relationship Management. Passionate about creating value through bold ideas, smart execution, and meaningful relationships.

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Karen Houchens — Market Director, Commercial Markets at VSP Vision Care in Bethlehem, PA, US | Unifers